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Marketing, social media, and YouTube management under one roof. We don’t just get your music out, we build and run the online presence that keeps people listening.
Getting a track onto streaming platforms is only the beginning. PopArabia’s label services team handles the work that turns a release into a career: campaign strategy, content across social platforms, and the technical work of managing and monetizing a YouTube presence. This is the same operational depth that built us into one of the region’s largest, now integrated into PopArabia’s full-service model.
Release strategy, campaign planning, and playlist pitching built around each artist's audience and market. We coordinate press and promotional support alongside the release calendar, not as an afterthought.
Content strategy and execution across Instagram, TikTok, Facebook, Snapchat, and X. We build the content calendar, produce and manage posts, and grow engagement across every platform an artist's audience actually uses. We also have an influencer management division for emerging talent.
Channel optimization, Content ID administration, and monetization strategy for artists and rights holders. This is specialist work: protecting music from unauthorized use, recovering revenue from it, and growing a channel's reach and ad revenue over time. It's one of the clearest differentiators in our label services offering.
total streams/views under management, number of artists on the roster, a flagship channel growth stat.
twofour54, Yas Creative Hub
Yas Island, Office #119, Podium Level 1
P.O. Box 77905
Abu Dhabi, United Arab Emirates